Bared Footwear x Carla McRae
Bared Footwear teamed up with Melbourne-based illustrator, Carla McRae to release a funky sneaker with playful embroidery – the Pintail. During Virgin Australia Melbourne Fashion Festival 2017 (VAMFF 2017), they also threw a fabulous party to celebrate the launch of the project.
As part of the promotion, an edm was sent out to their database mention the event together with notification on various platforms, such as Instagram, banners, facebook etc.
Art/Creative Direction: Anna Baird, Alexandra Beks and Noah Dau
Designer: Noah Dau  
Illustrator: Carla McRae 
Photographer: Alexandra Beks
Videographer: Thick Black Frames

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