Bared Footwear x Carla McRae
Bared Footwear teamed up with Melbourne-based illustrator, Carla McRae to release a funky sneaker with playful embroidery – the Pintail. During Virgin Australia Melbourne Fashion Festival 2017 (VAMFF 2017), they also threw a fabulous party to celebrate the launch of the project.
As part of the promotion, a newsletter was sent out to their database mention the event together with notification on various platforms, such as Instagram, banners, facebook etc.
Art/Creative Direction: Anna Baird, Alexandra Beks and Noah Dau
Designer: Noah Dau  
Illustrator: Carla McRae 
Photographer: Alexandra Beks
Videographer: Thick Black Frames

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