Bared Footwear has a little secret in their shoes.
Having a massive cult following, their products offer not only style but amazing comfort. It’s a 'game changing' experience once you set your feet in. This idea inspired the whole concept mixing with classic games.
This round of card games offers something fun and unique, which the brand is strong about “this is the fashion brand that’s better for your feet” because practical shoes can be stylish.
Each suit is followed its own storyline but all inspired by regal and aristocratic figures. It is all about being unique and doing something different. The cards have been implemented across different platforms and collaterals, such as windows, gift cards, and store decoration.