BACKGROUND
Synergy Global is an international effectiveness practice approaching their 20 years in business. As a celebration, they decided to revamp their brand images. After the re-branding, the next issue is to develop materials to promote this new identity to the market.
 
SOLUTION & RATIONALE
The brand used image from Michealangelo's painting from the Sistine Chapel. By using the similar image as a base for visual development, the brand new mark is developed as well as a bespoke illustration with brand element. As an effectivenes practice, 'effectiveness' is crucial which explained the typeface choices - Tahoma & Helvetica Neue. Tahoma has a bold body and 'old'-presense whilst Helvetica is more elegant and contemporary. Also, these two typefaces are highly effective with viewing on screen and printing.
 
OUTCOME
Corporate Identity.
Prints Materials, including Corporate sets, Booklet and Poster, etc.
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